Reasons to be cheerful

Dick Searle1smallOut and out inspiration doesn’t often strike this seasoned packaging practitioner during the course of any given working week

However, I can categorically say that last Thursday morning’s event at the Museum of Brands in the company of our Fresher For Longer (FFL) schools competition winners did the job in spades. I suspect that the students from Alfreton Grange Arts College will remember it for the rest of their lives.

Our twelve week programme, delivered by Global Action Plan, had challenged 10 secondary schools to demonstrate their understanding of how packaging protects food on its journey from field to fork and how it helps to keep food Fresher For Longer in the home after purchase. Our resultant campaign saw student teams reach out to 50,000 people including classmates, teachers, families and even to local businesses and local governments.

Alfreton Grange was streets ahead of the other contenders in its ability to listen closely to the FFL brief and then to respond to its needs; creatively and positively and showing an uncanny mastery of the various arts of research, IT and communications, PR and marketing and product design and innovation.

I never hesitate to describe our UK food waste as a scandal – for so it is. Our Fresher for Longer campaign is about meeting that scandal head-on and to do that we need to pull no punches with our food-saving messages. We live in the developed world and should not waste the food we have the privilege of buying.

I was therefore impressed and moved to hear the Alfreton Grange students saying exactly the same thing in their own unique way. Our winning students had taken this central message to heart; they had fully grasped the thinking behind the FFL campaign and had then devised a wide variety of detailed solutions – apps; programmes; containers; awareness campaigns- that had risen to the challenge.

Would that most of our consumer world and part of the food supply chain were like-minded. Alfreton Grange reminded us that focus, creativity and determination can succeed in making changes for the better. Their efforts, indeed, are ongoing and the Packaging Federation will be supporting them at every turn.

In a rueful moment I recalled the difficulties in getting companies to take a moment to step back and engage with these FFL issues and to sponsor schools in this vital FFL project work. All of our schools had much to commend them, including The Warwick School and All Saints Catholic Academy. Ousedale School was also singled out for the Love Food, Hate Waste award.

We hope to run this competition with more schools next year and we plan to try and motivate the supply chain to help us do this. The talent and energy shown by most of the participating students is a timely reminder of who exactly will take our industry and society forward. It certainly behoves us to nurture and support this young talent going forward.

On that note, many thanks again this year to our eight sponsoring packaging companies. They are: Alexir, Ardagh, DS Smith, Linpac, Metalbox Benevolent Fund, Nampak, RPC and Sealed Air.

Our Fresher for Longer programme is led by a partnership including us, INCPEN, Kent Resource Partnership, Love Food Hate Waste and the FDF. Please contact any of these organisations or me directly at the Packaging Federation for further details. We look forward to getting you on board.

Many thanks again

Dick Searle


Learning and listening

Dick Searle6smallIn retrospect it was a keenly contested competition with a lot of energy and spirit. A multitude of topics were embraced – sometimes with more heat than light, most always with zest and enthusiasm

In the end a leading winner was identified and the criteria for that winner’s success were very clear.

I refer of course to the recently concluded Fresher For Longer (FFL) schools programme competition: Ten schools and their sponsor supporters in industry via the Science, Technology, Engineering and Mathematics (STEM) Ambassador scheme took part.

Nearly 200 students were involved overall, supported in the community by a total of 27 STEM Ambassadors. In this way the FFL programme delivered a total of 90 hours of sustainability workshops to students across England and Wales.

Congratulations are now due to Alfreton Grange Arts College (Sealed Air sponsoring) who were this week crowned the Fresher for Longer champions.

Highly commended were:

All Saints` Catholic Academy (Metalbox Benevolent Fund sponsoring)

The Warwick School (Alexir sponsoring)

Meanwhile the Love Food Wate Waste award went to Ousedale School (Nampak Plastics sponsoring)

We now have a winner’s ceremony and presentation at the Museum of Brands, London to look forward to on Thursday June 25th, after which we shall discuss and disseminate some of Alfreton’s winning ideas.

Part of the reason that Alfreton won was that the school really listened to the core detail of the Fresher For Longer brief and stuck to it when devising a range of solutions to the central problem of food waste in the home.

Portion control, apps for menus, control of food stocks and other solutions were part of Alfreton’s project work; well conceived and well executed.

The environmental spectrum is very wide. Materials recycling, planting and growing your own food, eating healthily – enthusiasm for all of these was good to see in our competition entries.

However, the Fresher For Longer (FFL) initiative asked schools to focus on a very specific challenge – using the advantages of packaging to help prevent food waste in the home. Our FFL competition was looking for answers and details in relation to that particular challenge.

Whatever the field – business, life, schools, politics – the art of listening is fundamental: Listening to the customer; reading the exam question correctly, listening to the voter; paying attention to what is asked – these skills are fundamental to success. We were delighted to see them so ably demonstrated by Alfreton Grange Arts College and we look forward to sharing their answers with you at the end of June.

Many thanks again

Dick Searle

Give business a chance

Dick Searle1smallThe upcoming UK general election is likely to be one of the most dramatic and interesting in recent times.

Every trade association and trade body should of course remain politically neutral. And thus far, bodies such as the IoD and the CBI are setting a good example.

However, these coming weeks present both a duty and opportunity for companies and individuals in packaging to fully engage with politicians and the electoral process and to remind all parties of a fundamental truth – that it is business that creates wealth.

We can talk all we like about the decisions and choices to be made in and around the public sector. In other words we can discuss ad infinitum how we spend the public purse. But more importantly, we need to restore a clear reminder about how such a purse is created. Successful business – an amalgam of creativity, innovation, enterprise and many other things – is how, and is the engine of national wealth.

Wealth is not the same as money or taxation revenue. The truth is that we have nothing to spend if we have not earned it or created it through business. For this reason business needs to be healthy. It also needs to be free of misguided regulation and administration. Many politicians need to be mindful that the Hippocratic oath – ‘First do no harm’ – applies every bit as much in this arena as in medicine.

As importantly, the majority of politicians could and should become literate and enthusiastic in the positive qualities that business brings.

Our packaging sector has much to help them with in this regard. We are certainly among the most creative of manufacturing sectors. We are also counted among the top ten UK manufacturing industries and we contributes over £12 billion annually to the UK economy.

From this moment on therefore, and up until polling day, I hope that many of our number will engage with the political parties and local prospective candidates; reminding them of the positive qualities of business and that we need every possible opportunity for growth.

In practice, this means letter-writing, meetings, work through the local chambers of commerce and invitations to visit and tour local factories.

In the next two months there are opportunities here to influence the national business debate for the better. I urge you to take them.

Many thanks

Dick Searle







Just the beginning….

Dick Searle2smallIt is good to be able to play out the year on a high note.

After a sustained and ongoing campaign this year we are pleased to report that the Co-operative food store, with support from the Welsh Government, has launched a two month Fresher for Longer (FFL) pilot campaign at its store in Porthcawl, Wales.

Not only does this move acknowledge the work and learnings of the Fresher For Longer programme, it is also the first public affirmation of the (WRAP) Waste & Resources Action Programme’s commitment to make FFL an integral part of its popular Love Food Hate Waste campaign.

Last week we saw over 500 Co-op Porthcawl shoppers receive our FFL waste-saving hints and tips. The shoppers also pledged to make changes to the way they use and store food; practices that could save them up to £700 a year per family.

This re-booting of our FFL campaign in Wales is timely, welcome and significant. For one thing, it means that FFL will remain a key future part of WRAP’s plans. For another thing, this two-month pilot will provide considerable consumer data, which can then be used in helping spread good FFL practice throughout further regions and other retailers.

Love Food Hate Waste is also now undertaking additional research into consumer awareness and attitudes to food waste and food packaging. These findings are expected to be revealed in late Spring 2015.

I said at the time of the FFL launch that the UK’s current performance relating to food waste was nothing less than a ‘scandal’. It still is. Our society manages to throw away a staggering £12.5 billion every year in food waste. More than half of this total could have been eaten. Packaging and storage are key allies in stopping this rot – and Fresher For Longer is the key campaign through which this can be achieved.

I don’t want to jinx the undoubted progress of the last eighteen months at all. However – in football manager parlance – I do feel ‘quietly confident’ that the terms of the so-called packaging debate have now changed. The ground has shifted, and rightly so.

We are now most concerned with issues of global resource conversation and with food security. Packaging has a vital role to play. Societies are realising that, handled correctly, packaging is a tremendous environmental benefit, and not the opposite. I thank you – our readers – for the role that you may have played in this turnaround.

Our revived Fresher For Longer initiative is but one part of this new beginning.

Thanks again

Dick Searle

Litter – Government needs to lead

Dick Searle1smallIf I had a penny for the number of times that packaging has been scapegoated for the social scourge of litter I would be a rich man.

Let me restate the obvious. Litter is a human and social problem. Packaging is a product delivery solution; increasingly necessary, fundamental and environmental in our world of shrinking and finite resources. Thankfully, in recent years, society has learned that it is a time-consuming mistake to conflate these two.

However, and despite considerable advances to the contrary, human beings still contrive to create litter from packaging.

The UK’s Communities and Local Government Select Committee has been conducting its own inquiry into the matter. Last month The Packaging Federation was pleased to supply it with evidence and with recommendations.

Chief among our recommendations is the message that we need a UK Government strategy on litter; one that would do well to follow the pioneering work of the Scottish legislature. All stakeholders should work together and all litter campaigns should work together. This has not always been the case and an unfortunate amount of public duplication and disagreement has arisen in recent times. A clear and common Government strategy will serve to remove this counter-productive competition between alternative campaigns.

Litter education from an early age is to be encouraged as part of citizenship teaching. The UK has a great trailblazer in this regard with the Little Angels movement, led by Gordon Henderson MP and we should ensure that schools have every opportunity to teach the subject. Work should also continue on practical means for waste disposal. Littering should not be confused with recycling and litter bin design should be reviewed so that product deficiencies do not create litter loopholes or excuses.

As my readers will know, I hold no brief whatsoever for the ‘nanny state’ but litter policing should also be vigorously enforced. It remains a fact that well-publicized prosecutions help to ensure that our public environment continues to improve and to approach the standards of the best worldwide.

As we said last month to the Select Committee ‘litter is not a symptom of the throwaway society. It is a symptom of the behaviour of a section of society which chooses to ignore the societal norms which the rest of us support and cherish.’

Our Government needs to take a lead on this matter – and we need to support it.

Many thanks

Dick Searle



Back to learning

Dick Searle6smallDespite the faint promise of an Indian Summer it is very clear that the nation has already shifted into term-time mode and is well and truly headed ‘back to school’.

Our UK Parliament ended its summer recess last week and indeed there is much to occupy it, not least in Scotland. The Scottish people may have settled their independence issue within a fortnight. The consequences for UK business, manufacturing and the packaging sector could well be far reaching. More from me on that topic later.

In the present time, however, the Packaging Federation has just completed the commission of a new piece of work under the Fresher For Longer (FFL) banner. This short ‘infographic’ video will, we hope, enter the main stream of our learning curriculum from this term onwards, and for adults and children alike.

Our new FFL movie reiterates a central point and mainly for a political audience; that our food waste mountain is nothing short of a scandal. Part of the remedy is simply to make proper use of our packaging – as instructed on the label. This will help slash the waste and keep our shopping ‘fresher for longer’.

Our new FFL infographic spells out the detail of this problem and its solution. It is already playing in the committee rooms and ante chambers of the House of Commons and Lords. Indeed, our politicians and legislators are united in a cross party consensus on this matter. This is good news, since all will be positive on the topic and all will be singing from the same hymn sheet as UK electioneering builds to a crescendo before May 2015.

Part of our current aim is to spread the FFL word nationwide, beyond the confines of Westminster and well before next year’s election.

We have important communications work ahead; with retailers and with local authorities and, perhaps most importantly, with schools. A total of seven Packaging Federation member companies have now agreed to sponsor the FFL initiative via their local schools.

In the meantime I urge all readers and all participants in the packaging sector to click on the infographic link here and to share it with local MPs so that awareness of the issues can be raised at local level.

The FFL initiative reminds me that our sector is not only in business to make a profit, but to improve lives and society; tackling the waste issue head on.

Many thanks

Dick Searle

A call to action

Dick Searle2smallThe dislocated and disconnected nature of the Brussels based bureaucracy never ceases to amaze me.

This month, for example, saw the EU announce further proposals to amend its directive on packaging and packaging waste.

These proposals are utterly unrealistic and would result in huge additional costs for the whole of our supply chain if enacted as proposed. At one level this whole situation represents an outcome of a battle behind closed Brussels doors. The contenders are enterprise and ‘environment’ so-called. By this measure ‘environment’ is winning, hands down.

At present the proposals from DG Environment would deliver draconian impacts on the costs for industry and would seem to have little to do with any “re-balancing of the economy”.

Proposed Measures include:

– Split metals targets

– No aggregates for glass

– Industry to cover the ‘entire cost of waste managing, including separate collection & treatment of used packaging’

– Pay as you throw/Green Dot system proliferation

– Confused impact assessments

Furthermore, the very sensible measures of energy recovery, combined heat and power and other kinds of thermal recycling – as practiced in the most developed economies – have been cold shouldered in these proposals.

No energy recovery targets are mentioned here. The reason given is that the combination of recycling targets and landfill restriction means that energy targets are ‘no longer necessary’. Really? Tell that to Scandinavia or Japan or other countries where it plays an integral part in the environmental economy.

In truth, the worst aspect of this whole affair is the poverty of intellect revealed and the disinterest in real-world economics. The proposals show a lack of clear analysis and a lack of research. In addition, the most gaping void – deliberate or otherwise – is a complete exemption of Europe’s consumers for all responsibility in these matters and the lack of accountability in any brave new circular economy.

Given that consumption waste, litter and this whole issue are wholly driven by consumers this is indeed an astonishing omission. But then, what politicians in Europe have the skill and the leadership to truly address this agenda? Consume less? Take more social responsibility? That ticket has never been a vote winner since politics began.

On July 31st, Defra and BIS are hosting an initial workshop to discuss these proposals. The Packaging Federation will attend. It promises to be an interesting meeting.

These new EU proposals are simply laughable. I look to our industry and the support of our allies and members to resist them strongly. It’s a fight we simply have to win. We see the merits of a circular economy and are clearly on the side of a single market but this sort of nonsense has no part in it.

Many thanks

Dick Searle