In shopping sympathy…

The recent Packaging News conference on retailing and packaging did much to show what works and what’s good about the current state-of-the-retail-art. Issues of production selection and point-of-sale choice were especially interesting.

For those of us currently embroiled in the Xmas shopping experience – and perhaps looking this year to take the armchair route out – check this link to a cautionary video tale.

This little piece is actually a healthy reminder of the true purpose of retailing. Systems, options and information technology although they present options and choices – are not shopping. Our day-to-day commercial dealings still need the human touch and are likely to do so for time to come.

Thanks again

Dick Searle

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